Frequently Asked Questions

Everything you need to know about AI Search Central.

General
What is AI Identity Governance?
AI Identity Governance is the practice of ensuring AI systems like ChatGPT, Google AI Overviews, and Perplexity describe your business accurately. We deploy structured data so AI models use your real content instead of hallucinating.
How does AI Search Central work?
We analyse your homepage structure, check Google Search, Local Finder, and Maps for your brand, score the gaps deterministically, and deliver corrections via server-side schema injection.
Who is AI Search Central for?
Any business that wants to be accurately represented in AI search results. Particularly valuable for local businesses, service providers, agencies managing client visibility, and any organisation concerned about AI misrepresentation.
Will this affect my existing website or SEO?
No. AI Search Central works alongside your existing site without changing any visible content, design, or traditional SEO. Identity Shield adds a small JSON-LD block — no JavaScript, no render blocking.
Audit & Scoring
How is the AI Visibility Score calculated?
Your score (0–100) is calculated across three pillars: Identity Clarity (40%), Structural Support (30%), and Evidence Consistency (30%). Each pillar starts at 100 and is reduced by specific reason codes. Fully deterministic — no AI involved.
What does geo-aware mean?
Every audit is anchored to a specific geographic market. Google shows different results in different locations. We audit from your nominated location so you see what your real customers see.
Which AI platforms does this work with?
Our structured data is designed for all major AI systems including ChatGPT, Google AI Overviews, Perplexity, Claude, Microsoft Copilot, and any future AI engine that follows standard web protocols.
Identity Shield
What is Identity Shield?
Identity Shield is our server-side structured data delivery system. It injects your authoritative business identity as JSON-LD schema into every page response — before the page reaches the browser. No JavaScript dependencies.
What platforms does Identity Shield support?
Any website using Cloudflare DNS (via Cloudflare Workers) or WordPress (via our native plugin). We plan to expand platform support over time.
What are AI Clarifications?
AI Clarifications let you fine-tune how AI systems understand your business. They are AI-drafted Q&A-format schema refinements that you can accept, edit, or override. Global clarifications apply site-wide; page-specific clarifications (Pro) apply to individual URLs.
Pricing & Billing
Is the audit really free?
Yes. The AI Identity Audit is completely free — no credit card, no sign-up required to run the audit. You provide an email address only if you want the PDF report delivered.
What is Founding Member pricing?
As an early adopter, your subscription price is locked for the lifetime of your account. No price increases, ever. This rate will not be available after launch pricing ends.
Can I cancel anytime?
Yes. You can cancel your subscription at any time. Your access continues until the end of your current billing period. See our Refund Policy for details.
What is the difference between Essentials and Pro?
Essentials includes weekly rescans and 5 global clarifications. Pro adds daily rescans, 5 per-page clarifications across up to 50 pages, URL-based dynamic schema injection, monthly activity reports, and priority support.
Support
How do I get help?
Standard support is available via our Help Centre and in-app chat for all subscribed users. Pro users receive priority support with faster response times.
How quickly can I get started?
Run a free audit in under 60 seconds. Identity Shield deployment typically takes minutes after connecting Cloudflare or installing the WordPress plugin.

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