001Frequently asked

Common questions. Clear answers.

Everything you need to know about GEO infrastructure, AI Visibility scoring, Identity Shield, and how AISC fits into your stack.

002

General questions.

GEO is the practice of optimising your digital presence to appear accurately in AI-powered search results — ChatGPT, Perplexity, Google AI Overviews, Claude, and similar systems. Unlike traditional SEO which focuses on ranking in search results, GEO focuses on being accurately cited and represented in AI-generated answers.
AISC is GEO infrastructure — the foundational layer that GEO strategies depend on. Most GEO tools focus on monitoring brand mentions across AI platforms or optimising content for citation. AISC operates at the structural layer beneath both: ensuring your business has verified, machine-readable identity data that AI systems can trust. Without this foundation, content-level GEO optimisation has nothing to anchor to.
AI Identity Governance is the practice of ensuring AI systems like ChatGPT, Google AI Overviews, and Perplexity describe your business accurately. We deploy structured data so AI models use your real content instead of hallucinating.
We analyse your website structure, check Google Search, Local Finder, and Maps for your brand, score the gaps deterministically, and deliver corrections via server-side schema injection.
Any business operating a WordPress website or using Cloudflare DNS that wants to be accurately represented in AI search results. Particularly valuable for local businesses, service providers, agencies managing client visibility, and any organisation concerned about AI misrepresentation.
No. AI Search Central works alongside your existing site without changing any visible content, design, or traditional SEO. Identity Shield adds a small JSON-LD block — no JavaScript, no render blocking.
Yes — and AISC complements your SEO investment. Traditional SEO drives rankings in search results. AISC ensures the structured data foundation is in place for both traditional search (rich results, knowledge panels) and AI-powered search (accurate citations, brand representation). The two work together.
003

Audit & scoring.

Your score (0–100) is calculated across three pillars: Identity Clarity (40%), Structural Support (30%), and Evidence Consistency (30%). Each pillar starts at 100 and is reduced by specific reason codes. Fully deterministic — no AI involved.
Every audit is anchored to a specific geographic market. Google shows different results in different locations. We audit from your nominated location so you see what your real customers see.
Our structured data is designed for all major AI systems including ChatGPT, Google AI Overviews, Perplexity, Claude, Microsoft Copilot, and any future AI engine that follows standard web protocols. This is the foundation of Generative Engine Optimization — verified structured data that every AI platform can read and trust.
004

Identity Shield.

Identity Shield is our server-side structured data delivery system. It injects your authoritative business identity as JSON-LD schema into every page response — before the page reaches the browser. No JavaScript dependencies.
Any website using Cloudflare DNS or WordPress. The one-time connection process only takes a few minutes during the initial subscription process.
AI Clarifications let you fine-tune how AI systems understand your business. They are AI-drafted Q&A-format schema refinements that you can accept, edit, or override. Global clarifications apply site-wide; page-specific clarifications (Pro) apply to individual URLs.
005

Pricing & billing.

Yes. The AI Identity Audit is completely free — no credit card, no sign-up required to run the audit. You provide an email address only if you want the PDF report delivered.
Founding Member pricing is a special bonus for early AISC subscribers that locks the subscription price at a significant discount until June 30th 2031.
Yes. You can cancel your subscription at any time. Your access continues until the end of your current billing period. See our Refund Policy for details.
Essentials is designed to correct core identity and address common misconceptions. It includes weekly rescans, your core identity schema plus up to 5 global clarifications injected into every page of your website.

Pro is designed to extend core identity visibility to deeper clarification about your brand, your people, your products and services. It includes all Essentials inclusions with daily rescans plus up to 5 per-page clarifications across up to 50 pages along with schema-aware AI agentic support.
006

Support & getting started.

Contact us directly or login to your account to access comprehensive support resources including setup tutorials and walk-throughs, virtual Agent Chat, Knowledge Base articles and Support Ticket system.
10 to 15 minutes. Start with a free audit, which usually takes less than 60 seconds. View the onscreen results and request a free copy of your full report via e-mail. Select the magic link in your report to create your subscription and trigger your first comprehensive site audit, which usually takes 1–2 minutes. Authorise your Cloudflare DNS connection (one-click) or install the AISC WordPress plugin (around 1 minute). Approve or edit the suggestions we identified in your audit. Your Identity is protected — and we'll continually monitor and report any future issues.
007Free audit · 60 seconds · no signup

Stop AI from guessing. Start governing.

9 API checks · deterministic No sign-up required · Works with any website